Smartphone users have considered iTunes gifting a nice and lazy way to express their wishes to their friends on their birthday or holiday. However, until this time, this interesting feature has been exclusive to iTunes audio and video media only. At present, Apple has added the ability to send iPhones apps as gifts.
After Apple agreed to the new iTunes Store terms and conditions as well, you will be able to choose a “Gift This App” option from the pull-down menu next to an app’s price. Then, you can punch in the name and email address of the recipient you want, along with a personal message, after that iTunes will send that person a redemption code to download the app.
This application works similarly as gifting music or movies, which has been a popular and interesting feature in the iTunes Store. This is especially good news for the iPhone developers, because the gifting feature can induce brand new iPhone owners to download their first paid app ever. Gifting might just work as a gateway drug getting iPhone owners hooked on the addictive experience of paying for new apps and digital media in general, which would further stimulate the app economy.